At Be Amazing Paper Company, we believe the smallest gestures can leave the longest impressions. A handwritten note, tucked inside an envelope and sent with care, has the power to brighten a day, lift a spirit, and remind someone they’re not alone.

What began as a love for paper and meaningful words has grown into a movement of kindness — one letter at a time.

How It All Began

Be Amazing Paper Co. was born from my quiet love for creating and connecting. I started in a small studio in Laurel, Mississippi — printing cards late into the night, testing paper textures, and dreaming of how those simple designs might make someone smile.

When my husband and I later moved to Florida, the heart of the business moved with us: the belief that beautiful paper and kind words still matter. Every card, journal, and notecard we produce is designed, printed, and assembled in-house using materials sourced right here in the U.S. because I believe craftsmanship and care should be felt in every detail.

The Story Behind the Kindness Krewe

Over the years, I met so many people who loved the idea of sending notes but struggled to make it part of their routine. They’d say, “I never know what to write,” or, “I wish I had time.”
That’s how The Kindness Krewe began — as a gentle way to help people turn good intentions into everyday habits of kindness.

Each month, members receive six notecards, envelopes, prompts, and inspiration to send a little encouragement out into the world. Together, we’re building a community that believes kindness should be consistent, not random — and that connection is something worth cultivating.

It’s not about being perfect. It’s about being present.

Why It Matters

Be Amazing Paper Co. isn’t just about stationery — it’s about legacy.
Letters become keepsakes. Notes turn into reminders of who we were and what we meant to one another. I created this company, and later The Kindness Krewe, to help people slow down, write more, and build something lasting — a trail of kindness that lives beyond us.

Every product, every box, and every note carries that hope.

Welcome to the Krewe

Whether you’re here to shop, to join our community, or simply to rediscover the joy of sending real mail — I’m so glad you’re here.
Together, we can spread connection, one letter at a time.

— Elizabeth D. Fanslow
Founder, Be Amazing Paper Company